FREEDOM IS A NEW LINE FOR DAILY BODY AND HAIR CARE
Versatile and complete line, characterized by MULTI-ACTION FORMULAS ideal for frequent washing. In addition, this treatment, thanks to the hair and body products, offers smart solutions for the home beauty routine and outdoor beauty wellness.
DID YOU KNOW…
Blue light is a form of electromagnetic radiation of the visible spectrum that is between 380 and 500 nm, and is especially harmful between 390 and 455 nm, moreover, it is considered "high energy", it consists of rays of short wavelength and higher intensity. Exposure to this type of light, which is naturally present in daylight, has beneficial effects on our body if it is moderate, but excessive exposure can cause an increase in oxidative stress, a weakening of the skin barrier and a greater production of free radicals. This blue light is mainly emitted by LED screens such as smartphones, computers and TVs, and considering the fact that everyone is exposed to these devices on a daily basis, it is important to use special products that protect structures day in and day out.
THE SMELL OF WELLNESS
The scent of the line is characterized by distinctive citrus and woody notes that, intertwined with the aroma of lavender and geranium, instill a pleasant feeling of harmony and balance, ideal for those who like to take care of themselves. A fragrance that, deliberately, has no masculine or feminine connotations, but celebrates well-being thanks to its refined and intense touch, for a sensual journey of body and mind.
COLOR FOR EVERYONE
The color of the line is synonymous with the iconic fabric of Italian origin that gave a timeless unisex style: blue jeans! Denim was actually "born" in the Republic of Genoa as a work fabric, and then found its maximum expression in the United States, becoming a must-have garment, always on trend and extremely versatile. But not only that! This fabric, apart from being casual but elegant at the same time, has a great social value because it is meant to be worn by everyone, overcoming all social, age and gender barriers: a real hymn to freedom that best represents the soul of the FREEDOM line!
